Bad news for beer lovers in northern Georgia that enjoy an ice cold Sam Adams beer.
Because one store owner is refusing to sell the Boston Lager for the next week. And while his move may not strike a blow against the Patriots, who will be facing the Atlanta falcons in Super Bowl 51 next week, you have to admire his gumption.
Viral Chhadua, who owns an Exxon station just north of Atlanta in Gainesville, says he won’t be selling the Boston-based product until after the big game.
Chhadua said that the decision is in response to a column by the "Boston Globe’s" Dan Shaughnessy that slighted the Falcons for their history and prestige, or lack thereof. He felt that Atlanta fans were “pissed off” by the slight.
Chhadua says instead they will be promoting SweetWater Brewing Company’s Atlanta-based beers instead.
So far the response has been overwhelmingly positive. Even the CEO of Boston Beer Company responded with humor to the store’s decision by saying, “We know what it’s like to be superfans of your hometown football team, so there’s no hard feelings. This isn’t the first time we’ve been banned before the big game (ahem, four rings), and we hope it won’t be the last. We’ll be toasting our hometown team with Sam Adams alongside New England fans everywhere.”